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betterfy
Get more trafficA weekly search check and a blog that drafts itself.Turn more visitors into customersEvery inquiry caught, with a follow-up drafted.Lower your costsOne price instead of ten subscriptions.Save timeThe work you never get to, drafted before you open your laptop.See what's workingReports that start with a sentence, not a chart.How it works togetherOne record of your business that every part shares.
How it works togetherOne record of your business, so what one part notices the others use.See how it works →
All featuresThe full list, with what needs a setup step.
Get found
WebsiteA real site, built from about eleven questions.Search and blogA blog post drafted every week.
Win the customer
Leads and customers (CRM)Who to call today, with an opening line.Popups, free guides and testingMore inquiries from the visitors you already get.Booking, quotes and invoicesFrom a quote request to paid, on one thread.
Run it
Customer questions and chatReplies drafted from your own help articles.ReportsWhat happened and what to do next.Morning briefing and approvalsOne email. Approve in one tap.
How it works togetherOne record of your business, so what one part notices the others use.See how it works →
Medical spasFill the consult calendar.Remodelers and design-buildStop losing leads while you're on site.Managed IT providersA pipeline that isn't only referrals.All industriesFind the page for your kind of business.
How it works togetherOne record of your business, so what one part notices the others use.See how it works →
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  1. Features
  2. /
  3. Leads and customers (CRM)

A customer list that fills itself in and tells you who to call today.

Every form, chat and booking becomes a contact with its full history. Each morning you get a short list of people to reach, each with an opening line already written.

Included in $99 a month per site.

Free. No account needed.

No site yet? Join the waitlist.

Who to call today
  • First-home search, 3 bedrooms4 days quiet
  • Asked about a listing on Elm StYesterday
  • Open house sign-in, March2 weeks
Each with an opening line written for you.
Example
Instead of
HubSpot Starter, a spreadsheet, or your inbox.

Each one is a tool you set up, feed and check yourself.

Why it's different

  1. 1

    You don't feed it

    Contacts create themselves, and what a visitor browsed before they signed up joins their record.

  2. 2

    It does the remembering

    Follow-up drafts for leads going cold, stuck-deal alerts, and a short brief before you contact someone.

  3. 3

    It sees the whole relationship

    Questions, bookings, invoices and email opens sit on one timeline.

Every inquiry becomes a contact

Forms, chats and bookings create the contact for you, spam is screened out, and you get an email the moment a new lead arrives.

  • Instant new-lead email, spam screened
  • CSV import with AI column mapping
New contact2 min ago
Quote request: home and auto bundle
Added to your customer list. Follow-up drafted.
Send follow-upOpen
Example

Who to call today

Each morning you get a short list of people to reach, each with an opening line already written. Ask for a brief on any person before you contact them.

  • A daily list of people to reach
  • A short brief on any contact
Brief for your 2:00 call
  • · Downloaded your retirement checklist
  • · Opened your last two emails
  • · Asked about rolling over a 401(k)
Example

Know who is slipping

Customers are grouped automatically and scored each week, so you notice the ones going quiet before they are gone.

  • Automatic groups such as VIP, at-risk and Champions
  • Customer health score, rescored weekly
Going quiet
  • Maria L., regular visits9 weeks ago
  • Sam T., package of 106 weeks ago
  • Ana P., monthly adjustment5 weeks ago
Scored each week, before they're gone.
Example

Connected to the rest of Betterfy

Customer questions→Customers

A support question that's really a sales lead gets a drafted follow-up.

Chat→Customers

High-intent chats are flagged so you follow up while they're warm.

ConditionNeeds the chat turned on
Everything→Customer history

Forms, bookings, tickets, chats, popups and email opens land on one history per person.

Booking→Customers

Book a call, and a brief on that person is ready by morning.

ConditionNeeds booking turned on
Customers→Tasks

When a customer's health score drops, a follow-up task appears.

See all the connections →

What's included

What you get, and whether it is already on, needs turning on, or needs a setup step first.

FeatureWhat you getAvailability
Instant new-lead email
Every form, chat and booking emails you at once, and spam is screened out.
Included
Who to call today
A ranked list with an opening line drafted for each person.
Included
Pre-call brief
A short brief on a person before you contact them.
Included
Deal pipeline board
Move deals between stages on one board.
Included
Tasks with a daily reminder email
A daily email of overdue and due-today tasks.
Turn on
Automatic segments
VIP, at-risk and Champions groups, kept up to date.
Included
Customer health score
Rescored weekly, with a follow-up task when it drops.
Included
CSV import
Bring your list in, with AI matching your columns.
Included
Send leads to another CRM
Pass each lead on by webhook.
Included
You stay in charge

Nothing important happens behind your back.

Every draft waits for your approval. Approve from the morning email in one tap, skip it, or undo it later. You choose how much Betterfy does on its own.

Blog post drafted for you
What a kitchen remodel really costs
ApproveSkip
Honest limits

What it doesn't do yet

  • No custom fields, saved views or bulk actions yet.
  • No calendar sync yet. Paste your Zoom or Meet link into the booking confirmation.
  • No text messaging.

Questions

No. Forms, chats and bookings create contacts for you. You can also import a CSV.

Yes. Leads can go to another CRM by webhook. Switch when Betterfy's version is doing the job.

No. Follow-ups are drafts that wait for your approval.

No. There is no text messaging.

Not yet. Custom fields, saved views and bulk actions aren't available yet.

See who you would be calling today.

Free. No account needed.No site yet? Join the waitlist.
betterfy

One system for your business online.

Why Betterfy
Get more trafficTurn more visitors into customersLower your costsSave timeSee what's workingHow it works together
Features
All featuresWebsiteSearch and blogLeads and customers (CRM)Popups, free guides and testingBooking, quotes and invoicesCustomer questions and chatReportsMorning briefing and approvals
Industries
All industriesMedical spasRemodelers and design-buildManaged IT providers
Company
Switch to BetterfyPricingWaitlistAbout

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